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// Home — Google reviews

How to get more Google reviews from your clients

Most happy clients never leave a review simply because nobody asked. Here's when to ask, what to say, where to find your review link and what not to do.

Start free5-minute setup — first 14 days free.
// why ask

Reviews, by the numbers

69%

of clients left a review in the past year simply because the business asked

BrightLocal, Local Consumer Review Survey, 2024
81%

of consumers read Google reviews before choosing a local business

BrightLocal, Local Consumer Review Survey, 2024
71%

of consumers won't even consider a business rated below three stars

BrightLocal, Local Consumer Review Survey, 2024
// review link

How to get your Google review link

1

Open your Business Profile

Sign in with the Google account that manages your listing and search for your business name on Google or Maps — your profile controls will appear.

2

Find "Ask for reviews"

In the profile panel, click "Ask for reviews" or "Get more reviews". Google shows a short link that opens the review form directly.

3

Save it and use it

Copy the link and add it to your messages. Test it on your phone first: it should open the review form straight away, with no searching.

// timing

When to ask for a review

The sweet spot is the same day, an hour or two after the visit. The experience is still fresh, and the client is home with a minute to spare.

  • Don't ask at checkout — clients are in a hurry and put it off
  • Don't wait a week — details fade and it feels like a chore
  • One request and at most one follow-up — more than that gets annoying
  • Ask every client the same way, not only the ones who seemed happy
// templates

Review request templates you can copy

%CLIENT_NAME%, %MASTER_NAME% and %SALON_TITLE% are Altegio variables it fills in for you. %REVIEW_LINK% opens the Altegio review form. To send clients straight to Google, put your Google review link in its place.

After the visit

Short

Thanks for coming in today, %CLIENT_NAME%. A quick Google review would mean a lot to us: %REVIEW_LINK%

With the specialist's name

Hi %CLIENT_NAME%, how did you find your visit with %MASTER_NAME%? A Google review helps other clients choose: %REVIEW_LINK%

First visit

Thanks for choosing us for the first time, %CLIENT_NAME%. We'd love to know how it went. Share your thoughts here: %REVIEW_LINK%

Regular clients

Warm

Hi %CLIENT_NAME%, you've been with us for a while and we really appreciate it. If you have a minute, a few words on Google would mean a lot: %REVIEW_LINK%

For SMS

Minimal

Thanks for visiting, %CLIENT_NAME%. Review %SALON_TITLE% here: %REVIEW_LINK%

One follow-up

2–3 days later

Hi %CLIENT_NAME%, if you haven't had a chance yet, we'd love your review of your visit. It takes a minute: %REVIEW_LINK%

// rules

What not to do when asking for reviews

✕Avoid
  • A discount or freebie for a review or for five stars
  • Only asking clients who seemed happy
  • Reviews from staff, friends or paid services
  • Blasting the whole client list in one day
  • Ignoring negative reviews
✓Do this instead
  • A simple, polite request with no reward attached
  • The same request to every client after their visit
  • Only real clients after a real visit
  • A request after each visit while it's still fresh
  • A calm reply to every review, good or critical

Frequently asked questions

How do I ask a client for a Google review?+

Send a short message the same day after the visit: say thank you, mention the specialist and add a direct link to the review form. Ready templates are above on this page.

Where do I find my Google review link?+

In your Google Business Profile controls, click "Ask for reviews" or "Get more reviews" and copy the short link. It opens the review form directly.

Can I offer a discount for a review?+

No. Google's policies prohibit incentivized reviews, and such reviews can be removed. Ask politely, with no reward.

Will Google penalize my listing for automated requests?+

No, as long as it's a polite request to a real client after a real visit. Google penalizes bought, incentivized and fake reviews, not the act of asking.

How often can I follow up?+

One request and at most one follow-up 2–3 days later is enough. Beyond that, it's better to stop so you don't annoy the client.

Collect reviews after every visit

Povidomlyaka sends the review request automatically. First 14 days free, no card required.

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