Bring clients back with targeted broadcasts

A reminder is a transactional message tied to one specific booking. A broadcast is a marketing tool: you choose the audience and the reason, such as a promotion or a new service. The two scenarios run independently and turn on separately.

Yes, that's the point — an audience can be built from signals in your Altegio or Planfix base, such as clients who had a specific service or haven't booked in a while. That keeps the message relevant instead of a blanket send to everyone.

The broadcast goes to your own clients who've already visited and left contact details, not a purchased list. When the message is relevant to the segment and not too frequent, it reads as a useful nudge from a business they know, and a client can always opt out of future broadcasts.

Messenger broadcasts aren't billed per message the way classic SMS is, so reaching a large segment with a promotion doesn't sharply increase your bill. That makes broadcasts practical even for regular seasonal campaigns.

No, the base is already there — Povidomlyaka works directly with your Altegio or Planfix data, so there's no exporting contacts and uploading them into a separate mailing service. You pick a segment straight from your existing client base.

There's no fixed rule, but overly frequent messages wear out a base and overly rare ones don't bring clients back. A sensible rhythm ties broadcasts to real reasons — a season, a promotion, a new service, or reactivating clients who've been away for a while.

Yes, a broadcast can be prepared in advance and sent at a convenient time — for example, during business hours when it's actually likely to be seen, rather than late at night. That's useful for seasonal campaigns: write the message ahead of time and let the system send it exactly when needed.